Adjust Sees Shopping Apps Evolve With AI-Powered Strategies And Smarter User Targeting
Summary
SAN FRANCISCO--(BUSINESS WIRE)--Leading measurement and analytics company Adjust released today The Shopping App Insight...
SAN FRANCISCO--(BUSINESS WIRE)--Leading measurement and analytics company Adjust released today The Shopping App Insights Report: 2025 Edition, revealing a strategic shift in how brands are approaching UA as smarter targeting with AI helps shopping apps focus on higher-value users. While e-commerce app installs declined 14% YoY globally in H1 2025, sessions increased 2%, indicating apps are attracting fewer but more engaged users. This trend is further evidenced by the global reattribution shar.