BMW doubles down on software and brand value to take on Tesla, Chinese EV rivals
Summary
Speaking to CNBC ahead of next week's Munich car show, BMW CEO Oliver Zipse introduced the world premiere of the iX3 spo...
Speaking to CNBC ahead of next week's Munich car show, BMW CEO Oliver Zipse introduced the world premiere of the iX3 sports utility vehicle. The SUV is the first production model to be developed on BMW's Neue Klasse platform of electric vehicles.