FICO Teams Up with MI New York to Champion Financial Literacy

BOZEMAN, Mont. – June 25, 2025 – Global analytics software leader FICO (NYSE: FICO) today announced a significant partnership with MI New York, an American professional cricket team competing in Major League Cricket (MLC). This collaboration marks a strategic move by FICO to leverage the growing popularity of cricket in the United States to promote vital financial literacy and credit education.

The initiative will see MI New York cricketers actively engaging with their teammates, fans, and the broader community to raise awareness about the importance of understanding personal finance. Throughout the upcoming season, players will participate in various outreach programs, workshops, and digital campaigns designed to demystify credit scores, explain responsible borrowing, and highlight the long-term benefits of sound financial habits. This partnership underscores FICO's commitment to empowering individuals with the knowledge needed to make informed financial decisions, ultimately fostering greater financial inclusion and stability.

Driving Financial Education Through Sport

FICO's decision to partner with MI New York is a testament to the increasing recognition of sports platforms as effective channels for social impact. Cricket, with its rapidly expanding fanbase in the U.S., offers a unique opportunity to reach diverse demographics. By having popular athletes champion financial literacy, the message gains credibility and resonance, particularly among younger audiences and immigrant communities who may be new to the American financial system.

“We are thrilled to join forces with MI New York to advance financial literacy,” said a FICO spokesperson. “Our mission at FICO is to help people understand and improve their financial health. Partnering with a dynamic team like MI New York allows us to connect with a passionate community and deliver essential financial education in an engaging and accessible way. We believe that by equipping individuals with financial knowledge, we can help them build stronger financial futures.”

The partnership will involve a series of activations, including:

• Player-led workshops: MI New York cricketers will host educational sessions for local youth and community groups.
• Digital content series: Collaborative videos and social media campaigns featuring players discussing financial tips and FICO's role in credit scoring.
• In-stadium promotions: Educational messages and FICO branding prominently displayed during MLC matches.
• Community outreach events: Joint appearances at local schools and community centers to promote financial well-being.

Market Context and Implications

This strategic partnership comes at a time when financial literacy remains a critical issue globally. Despite advancements in technology, many individuals lack fundamental financial knowledge, leading to poor credit decisions, increased debt, and limited access to financial services. FICO, as a leader in credit scoring and analytics, is uniquely positioned to address this gap. By investing in public education initiatives, FICO not only fulfills a corporate social responsibility but also indirectly strengthens the ecosystem in which its core products operate. A more financially literate population is more likely to engage with credit responsibly, leading to healthier credit markets.

From a market perspective, this initiative could enhance FICO's brand reputation and public perception, potentially leading to increased adoption of its educational tools and services. While the direct financial impact may not be immediately quantifiable, the long-term benefits of improved brand equity and community engagement are significant. This move also aligns with broader ESG (Environmental, Social, and Governance) trends, where companies are increasingly evaluated on their societal contributions.

Investment Insights for FICO Shareholders

For investors, this partnership, while not directly impacting FICO's immediate revenue streams, signals a proactive approach to brand building and market development. It demonstrates FICO's commitment to its social license to operate and its understanding of the importance of a healthy financial ecosystem. Investors should view this as a positive long-term strategic move that could bolster FICO's standing as a trusted authority in financial health.

Key takeaways for investors:

• Brand Enhancement: The partnership strengthens FICO's brand image as a socially responsible leader in financial analytics.
• Market Development: By fostering financial literacy, FICO indirectly supports the growth and stability of the credit markets it serves.
• ESG Alignment: This initiative aligns with growing investor interest in companies with strong ESG credentials.
• Long-term Value: While not a direct revenue driver, such partnerships contribute to long-term brand equity and stakeholder trust, which can indirectly support sustained growth.

FICO's collaboration with MI New York is a forward-thinking initiative that combines the power of sport with the critical need for financial education, promising to create a positive impact on individuals and the broader financial landscape.