Ford Set To Revamp Battery Electric Vehicle Strategy Amid Declining Profitability

Ford's upcoming BEV architecture reveal could be a game-changer, but current electrification efforts have yet to yield a mass-market breakthrough. Profitability is under pressure from tariffs, warranty costs, and BEV investment losses, despite strong performance from the Ford Pro commercial division. Regulatory rollbacks may boost profits from gasoline vehicles, but unresolved quality issues and BEV challenges weigh on future prospects.