Fresh Del Monte Bolsters Southern U.S. Sales Leadership with Mark Gagnon's Appointment

CORAL GABLES, Fla. – Fresh Del Monte Produce Inc. (NYSE: FDP), a global leader renowned for its fresh and fresh-cut fruit and vegetables, today announced a strategic leadership appointment aimed at accelerating its growth trajectory across the Southern United States. The company has named Mark Gagnon as Vice President of Sales – South Region, a move effective June 2, 2025, signaling a renewed focus on strengthening its market position in this critical geographic area.

Gagnon, a seasoned veteran who is rejoining Fresh Del Monte, will be instrumental in shaping the company's commercial strategy and enhancing customer engagement throughout the Southern U.S. His direct reporting line to Danny Dumas, Senior Vice President of Sales, underscores the significance of this role within the company's sales hierarchy and its broader strategic objectives.

Strategic Importance of the Southern U.S. Market

The Southern U.S. represents a vital market for Fresh Del Monte, characterized by its large and growing population, diverse demographics, and significant demand for fresh produce. This region includes major metropolitan areas and agricultural hubs, offering substantial opportunities for market penetration and expansion. By appointing a dedicated Vice President for this region, Fresh Del Monte aims to capitalize on these opportunities, optimize its distribution networks, and tailor its sales approaches to meet specific regional consumer preferences and retail dynamics.

Mark Gagnon's return to Fresh Del Monte is particularly noteworthy. His prior experience with the company, coupled with his extensive background in sales leadership within the fresh produce industry, positions him uniquely to drive immediate impact. His expertise is expected to foster stronger relationships with key retailers, foodservice providers, and distributors, ultimately leading to increased market share and revenue growth in the South.

Implications for Fresh Del Monte's Growth Strategy

This appointment aligns with Fresh Del Monte's overarching strategy to enhance operational efficiency and drive targeted growth in key markets. The company has consistently focused on innovation, sustainability, and expanding its product portfolio to meet evolving consumer demands. A strong regional sales leadership is crucial for translating these corporate initiatives into tangible market success.

Under Gagnon's leadership, Fresh Del Monte is likely to intensify its efforts in several areas:

• Market Penetration: Identifying and capturing new sales opportunities within underserved segments of the Southern U.S. market.
• Customer Relationship Management: Deepening partnerships with existing clients and forging new alliances to secure long-term contracts.
• Product Portfolio Optimization: Ensuring that the right mix of fresh and value-added products is available to meet regional consumer preferences.
• Supply Chain Efficiency: Collaborating with logistics and operations teams to ensure timely and cost-effective delivery of products.

Market Context and Investment Insights

The fresh produce industry is highly competitive and influenced by factors such as consumer health trends, supply chain disruptions, and agricultural conditions. Companies like Fresh Del Monte operate in a dynamic environment where effective sales leadership is paramount to maintaining a competitive edge.

For investors, this executive appointment signals Fresh Del Monte's commitment to strengthening its core business operations and pursuing targeted growth. While a single appointment may not immediately translate into significant stock price movements, it contributes to the overall narrative of a company actively managing its talent and strategic direction. Investors should view this as a positive indicator of management's proactive approach to market development.

Key Takeaways for Investors:

• Strategic Focus: The appointment highlights Fresh Del Monte's strategic emphasis on regional market growth, particularly in the Southern U.S.
• Experienced Leadership: Mark Gagnon's return brings valuable industry experience and familiarity with Fresh Del Monte's operations, potentially leading to quicker integration and impact.
• Operational Efficiency: Strong regional sales leadership can lead to improved sales execution, better customer relationships, and ultimately, enhanced financial performance.
• Long-Term Growth Potential: This move supports Fresh Del Monte's long-term growth objectives by optimizing its sales force and market approach.

Fresh Del Monte's continued investment in its leadership team, particularly in critical sales functions, reinforces its dedication to maintaining its position as a global leader in the fresh produce sector. This strategic hire is a testament to the company's ongoing efforts to adapt and thrive in a competitive marketplace.