IBM Study: Sports Fans Demand More Dynamic Digital Content, Powered by AI
Summary
Most fans surveyed agree that AI-powered features will have a significant impact on how they consume sports More than h...
Most fans surveyed agree that AI-powered features will have a significant impact on how they consume sports More than half surveyed want AI-driven sports commentary and insights for past, current and future events Mobile sports apps are becoming essential to the fan experience, particularly among fans attending events in-person ARMONK, N.Y. , Aug. 18, 2025 /PRNewswire/ -- New global research commissioned by IBM (NYSE: IBM) reveals sports fans are turning to more dynamic digital content experiences, with AI, personalization and real-time features central to how they engage with sports.