McDonald’s Comparable Sales Rebound On Tech Investments And Value Menu Initiatives

McDonald’s (NYSE:MCD) reported a recovery in global comparable sales during the second quarter, driven by technology enhancements and targeted marketing efforts aimed at stimulating demand amid economic uncertainty.

Executives reaffirmed their commitment to investing in artificial intelligence to streamline operations, despite CEO Chris Kempczinski earlier describing the current macroeconomic climate as the “toughest” the company has faced.

In response to concerns over a potential economic slowdown linked to tariffs imposed during former President Donald Trump's administration, McDonald’s continued to focus on offering attractive value propositions and menu innovation to appeal to budget-conscious consumers.

Global comparable sales rose 3.8% in the quarter ending June 30, marking a turnaround from a 1% decline in the prior period and exceeding Bloomberg's consensus forecast of 2.49%. Growth was recorded across all operational segments.

Adjusted earnings per share reached $3.19 on revenue of $6.84 billion, both topping Wall Street estimates.

Shares of McDonald’s advanced more than 2% during Wednesday’s trading session.