Netflix Lifts Forecast on Ad Surge

Netflix (NFLX 2.15%) reported Q2 2025 earnings on July 17, 2025, with updated full-year revenue guidance of $44.8–$45.2 billion (midpoint up $1 billion from prior), and a raised operating margin target of 30%. Management highlighted accelerating member growth, robust ad sales momentum—on pace to double ad revenue this year—and continued strategic investments in original content and technology.