Salesforce Deepens Partnership with Nexstar Media Group, Enhancing Advertising Sales with AI CRM

SAN FRANCISCO – June 19, 2025 – Salesforce (NYSE: CRM), the global leader in AI-powered customer relationship management (CRM), today announced a significant expansion of its strategic relationship with Nexstar Media Group, Inc. (NASDAQ: NXST), the largest owner of local television stations and a leading diversified media company in the United States. This extended partnership underscores Salesforce's continued penetration into the media sector and Nexstar's commitment to leveraging cutting-edge technology to optimize its operations.

Under the terms of the expanded agreement, Nexstar Media Group has selected Salesforce Media Cloud to revolutionize its local advertising sales operations. Media Cloud, a specialized industry solution from Salesforce, is designed to streamline complex media workflows, from ad sales and planning to billing and reporting. By implementing Media Cloud, Nexstar aims to enhance efficiency, improve collaboration across its extensive network of stations, and ultimately drive increased advertising revenue.

A key component of this enhanced relationship is Nexstar's adoption of Agentforce, Salesforce's innovative platform for building and deploying AI agents. Nexstar plans to utilize Agentforce to develop intelligent AI agents tailored to assist its sales teams. These agents are expected to automate routine tasks, provide real-time insights into customer behavior and market trends, and offer personalized recommendations, freeing up sales professionals to focus on building stronger client relationships and closing deals. This move highlights Nexstar's forward-thinking approach to integrating artificial intelligence into its core business processes to gain a competitive edge in the dynamic media landscape.

The media industry, particularly local broadcasting, is undergoing significant transformation driven by shifts in advertising spend towards digital platforms and the increasing demand for data-driven solutions. By investing in Salesforce's AI CRM and Media Cloud, Nexstar is positioning itself to navigate these challenges effectively. The integration of these platforms is expected to provide Nexstar with a unified view of its customers, streamline its sales cycle, and enable more targeted and effective advertising campaigns.

This expanded partnership builds upon a pre-existing relationship between the two companies, signaling Nexstar's satisfaction with Salesforce's capabilities and its trust in Salesforce as a strategic technology partner. For Salesforce, securing and expanding relationships with major players like Nexstar reinforces its position as a leading provider of industry-specific CRM solutions and demonstrates the versatility and power of its AI-driven platform across various sectors.

Market Context and Implications:

The media industry is increasingly reliant on sophisticated technology to manage complex advertising inventories and client relationships. Nexstar's adoption of Salesforce Media Cloud and Agentforce reflects a broader trend among media companies to invest in digital transformation to improve operational efficiency and enhance revenue generation capabilities. This partnership could serve as a case study for other media organizations looking to modernize their sales processes and leverage AI.

For Salesforce, this deal strengthens its footprint in the media sector, a key vertical for the company. It validates the value proposition of Media Cloud and Agentforce, particularly their ability to address the unique challenges faced by large media enterprises. The success of this implementation at Nexstar could lead to further adoption of Salesforce solutions within the broadcasting and wider media industries.

Investment Insights:

For investors in Salesforce (CRM), this announcement is a positive indicator of the company's ability to secure and expand large enterprise deals within specific industry verticals. The adoption of Media Cloud and Agentforce by a major player like Nexstar demonstrates the traction of Salesforce's specialized solutions and its AI capabilities. This could contribute to future revenue growth and reinforce the company's competitive moat.

Investors in Nexstar Media Group (NXST) should view this partnership as a strategic investment in technology aimed at improving operational efficiency and potentially boosting advertising revenue. The successful implementation of Salesforce's platforms could lead to improved financial performance and a more agile business model in a challenging market environment. Monitoring the impact of this technology adoption on Nexstar's future earnings reports will be crucial.

Overall, this expanded partnership represents a mutually beneficial agreement that leverages Salesforce's technological expertise to enhance Nexstar's operational capabilities and strategic positioning in the media market.