TAPPP & BetMGM Revolutionize Canadian Gaming with First Sportsbook-Branded Gift Cards in Ontario

NEW YORK – July 8, 2025 – In a landmark move set to redefine the landscape of sports betting and iGaming accessibility in Canada, TAPPP, a leading innovator in flexible payment solutions, and BetMGM, a premier sports betting and iGaming operator, today announced the widespread availability of BetMGM gift cards across Ontario's top retail locations. This strategic partnership marks a significant milestone, as BetMGM becomes the first operator to successfully secure retail distribution for a single-branded gaming gift card in the Canadian market.

This groundbreaking initiative sees BetMGM gift cards introduced across an expansive network of over 2,500 retail outlets throughout Ontario. This widespread availability dramatically enhances the ease with which consumers can fund their BetMGM accounts, providing a secure, convenient, and widely accessible payment method. The launch caters to a broad demographic, including those who prefer cash transactions, seek to manage their gaming budgets more effectively, or are simply looking for a novel way to engage with the regulated sports betting market.

Strategic Market Expansion and Accessibility

The introduction of these gift cards is a testament to BetMGM's aggressive expansion strategy within the burgeoning Canadian iGaming and sports betting market. Ontario, as Canada's most populous province, represents a critical battleground for operators, and enhancing accessibility through retail channels is a key differentiator. By making gift cards available in everyday retail environments, BetMGM is effectively lowering the barrier to entry for new users and providing an alternative funding mechanism for existing customers, bypassing traditional online payment methods that may not be universally preferred or accessible.

TAPPP's expertise in developing and deploying flexible payment solutions has been instrumental in bringing this vision to fruition. Their robust platform ensures seamless integration with retail point-of-sale systems, guaranteeing a smooth purchase experience for consumers. This collaboration underscores the growing trend of convergence between traditional retail and digital entertainment, offering consumers more diverse ways to interact with their preferred brands.

Implications for the Canadian Gaming Market

This launch is expected to have several significant implications for the Canadian gaming market:

• Increased Market Penetration: The widespread retail presence will likely attract a new segment of users who may have been hesitant to engage with online platforms due to payment concerns or a preference for physical transactions.
• Enhanced Brand Visibility: BetMGM's brand will gain significant exposure in high-traffic retail environments, reinforcing its position as a leading operator in Ontario.
• Budget Management: Gift cards offer a practical tool for responsible gaming, allowing users to pre-set spending limits and manage their entertainment budgets more effectively.
• Competitive Advantage: Being the first to market with a single-branded gaming gift card provides BetMGM with a distinct competitive edge, potentially setting a new standard for accessibility in the industry.

Investment Insights for MGM Investors

For investors in MGM Resorts International (MGM), the parent company of BetMGM, this development signals a strong commitment to expanding market share and diversifying revenue streams within the high-growth Canadian market. While the immediate financial impact from gift card sales might be incremental, the long-term strategic value is substantial:

• Customer Acquisition Cost (CAC) Reduction: Retail distribution can be a cost-effective channel for acquiring new customers compared to purely digital marketing efforts.
• Improved Customer Lifetime Value (CLV): Easier funding options can lead to increased engagement and retention of users.
• Market Leadership: Establishing a first-mover advantage in a key accessibility channel strengthens BetMGM's brand equity and competitive moat in Ontario.
• Future Growth Potential: The success of this model in Ontario could pave the way for similar initiatives in other regulated markets, both within Canada and internationally.

Investors should view this as a positive indicator of MGM's strategic foresight and its ability to innovate within the rapidly evolving digital gaming landscape. The focus on enhancing user experience and accessibility is crucial for sustainable growth in a competitive market. This move aligns with broader industry trends towards making digital entertainment more integrated into everyday consumer habits, ultimately benefiting BetMGM's top-line growth and market positioning.

This strategic partnership between TAPPP and BetMGM not only simplifies access to online gaming but also sets a new precedent for how digital entertainment brands can leverage traditional retail channels to foster growth and enhance customer engagement in regulated markets.