The Starbucks Turnaround Is Underway - but will it work?

The Starbucks Turnaround Is Underway - but will it work?

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The Starbucks Turnaround Is Underway - but will it work?

Summary

Brian Niccol is standing in the corner of a newly renovated Starbucks in Seattle on an afternoon in mid-April. Baristas ...

Brian Niccol is standing in the corner of a newly renovated Starbucks in Seattle on an afternoon in mid-April. Baristas are making iced cherry chai lattes and mocha Frappuccinos with whipped cream, and warming egg bites and croissants.

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