US FDA to step up enforcement of pharma ads, sends enforcement letters

US FDA to step up enforcement of pharma ads, sends enforcement letters

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Summary

The U.S. Food and Drug Administration will send out around 100 cease-and-desist enforcement notices and thousands of let...

The U.S. Food and Drug Administration will send out around 100 cease-and-desist enforcement notices and thousands of letters warning pharmaceutical companies that direct-to-consumer ads must comply with regulations that are already on the books, senior administration officials said on Tuesday.