U.S. Soccer Federation and Kellanova Come Together to Celebrate the Team Spirit at the Heart of Soccer in New National Partnership

This marks Kellanova North America's first partnership in sports for its entire snack portfolio ATLANTA and CHICAGO , Aug. 6, 2025 /PRNewswire/ -- Today, the U.S. Soccer Federation and Kellanova, a global snacking powerhouse, announced a partnership making Kellanova the Official Snack of U.S. Soccer. Together, they'll unite under the rallying cry "It Takes a Pack" to celebrate the full team behind every soccer moment, from the elite athletes to the fans, families, coaches and communities that fuel the sport.