Walmart teams up with Spain's La Liga, furthering the retailer's investment in soccer
Summary
Walmart is partnering with the Spanish soccer league La Liga and will be the first-ever presenting partner of "El Clásic...
Walmart is partnering with the Spanish soccer league La Liga and will be the first-ever presenting partner of "El Clásico," a marquee rivalry match between powerhouse teams FC Barcelona and Real Madrid CF. The partnership aims to grow the American soccer fanbase through large-scale viewing events, concerts, exclusive merchandise and in-store activations.